Our scoring
We built a scoring engine that
doesn't take shortcuts.
Most food apps give you a traffic light. We give you a story.
Because 'high sugar' means something different on a Medjool date versus a flavoured yoghurt. Because carrageenan in one product isn't the same as E471 in everything. Because ultra-processed is a real thing, not a vibe.
WiseBite uses layers.
NOVA Classification
How processed is it, really? We classify every product using the NOVA framework — from unprocessed whole foods to ultra-processed products engineered for overconsumption.
Additive Tier System
Not all additives are equal. We grade them from Tier 1 (serious concerns) to Tier 4 (benign). A product with vitamin E is not the same as one with Red 2.
Purity & Wholefood Bonuses
Clean products get rewarded. If a product is genuinely wholefood-forward with no industrial additives, it gets credit for that — loudly.
Personalised Context
Your score means something different based on your goals. A high-protein product scores differently for someone building muscle versus someone managing blood sugar.
Harmful Additive Flagging
Not every country draws the line in the same place. We show you which additives approved in Australia aren't approved everywhere else. Not to scare you — just so you know.
Things we're proud of.
We don't punish fermented foods for being fermented.
We celebrate genuinely wholefood products — loudly.
We update our engine when the science changes.
We never take money from brands to change a score.
We flag what other countries have restricted.
We tell you why, not just what.
Independent. Science-grounded.
Occasionally sarcastic.
No pay-to-play. Scores are applied consistently regardless of brand involvement.
Consumer-first. Always. The framework exists to support understanding, not marketing outcomes.
Explainable. Every score has a breakdown. Every verdict has a reason.